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The Portrait Photographer’s Guide:

Pro Tips and Insights

Best Colors to Wear for Headshots: Matching Skin Tones and Personal Branding

by | Fashion and Glamour, Headshot Tips, Personal Branding and Business Headshots

Ever stood in front of a mirror, trying on countless outfits, wondering, “What should I wear for my headshot?” We’ve all been there! You’re not just selecting an outfit for a casual day out; it’s for a headshot that speaks volumes about who you are. And guess what? The colors you choose can make a world of difference.

Let’s break it down and simplify this process, shall we?

1. Understanding the Science Behind Colors:

Colors aren’t just pretty to look at; they influence perceptions and emotions. For example, red evokes feelings of passion, blue radiates trust, and green is all about balance. So, when you’re gearing up for a headshot, think about the impression you’d like to make. If you want to ooze confidence, perhaps a shade of red might be your ally. On the other hand, if you’re aiming for a calming and trustworthy vibe, blues and greens might be your go-to.

2. Unraveling the Mystery of Skin Tones:

We all have unique skin tones, which play a significant role in determining which colors suit us best. But here’s a little secret: It’s all about the undertones! There are three main categories:
Cool Undertones: Often seen in those with bluish veins on their wrist. If this is you, darker shades like grey, brown, burgundy, navy, and even purples can be flattering.
Warm Undertones: Your veins have a greenish hue? You’re in this camp! Opt for either brighter shades or lighter neutrals. White, pale beige, and even bold purples could be your best bet.
Neutral Undertones: Lucky you! If it’s tricky to determine if your veins are blue or green, you can experiment with a broad spectrum of colors. From jade green to cobalt blue, the world is your oyster.

Smiling blond-haired, blue-eyed financial advisor with arms crossed on a granite table, set against a blue background. Wearing a blue and light brown plaid jacket, blue shirt, and a prominent gold watch

3. Personal Style & Embracing Individuality:

Remember, while understanding color theory and skin undertones is insightful, the most crucial rule is to wear what makes you feel most confident and authentic. As the brilliant Rhone from one of the articles said, “Style is, and always has been, about self-expression.”

Chandler Real Estate Agent in Soft Pink Dress for Portrait Session and Marketing Campaign

So, What’s the Best Color to Wear for a Headshot?

There isn’t a one-size-fits-all answer. But armed with the knowledge of color psychology, an understanding of your skin undertones, and a dash of personal style, you’ll be on the right track. If in doubt, neutral colors tend to be universally flattering and non-distracting, making them a safe choice for headshots.

To wrap up, your headshot is a reflection of your personal brand, whether for business, acting, or personal use. So, give some thought to color, but also remember to let your unique personality shine through. After all, the world needs your unique flavor!

Until next time, embrace your colors and shine bright!



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Meet The Author

High school senior girl with a bob haircut, wearing a light purple and gold dress, posing with her hand on her chest at Marie Feutrier's professional portrait studio in Gilbert, AZ, for her glamor senior photo.
 Marie Feutrier, a French transplant in Gilbert, AZ, masterfully captures personalities through her lens. With an accent as charming as her photos, she doesn’t just take your picture, she tells your story, one click at a time.

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