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The Portrait Photographer’s Guide:

Pro Tips and Insights

How to Crop for Stronger Personal Branding Photos

by | Headshot Tips, Personal Branding and Business Headshots

As a business owner, personal branding photography is an essential tool for sharing your story. Hi, I’m Marie Feutrier, a professional portrait and headshot photographer based in Gilbert, AZ. Today, I want to share insights on how selecting the right crop for your personal branding photos can significantly impact how you are perceived and engage with your audience.

The Power of the Tight Crop

Let’s start with the most common yet impactful type: the tight crop. Ideal for profile pictures, this style zooms in close, typically cutting across halfway down the shoulder, skimming just above the hair on the top of the head, and narrowing close to the start of the collar. Why does this work so well? Because it pulls the viewer into a direct, intimate engagement with your face. Your expressions, the twinkle in your eyes, and subtle smiles become the focal point.

This type of crop is perfect for platforms like LinkedIn, where professionalism meets personality. It’s equally effective in email and social media profiles like Instagram and Facebook, where making a strong, personable impression quickly is crucial.

Portrait of a young black on black bacground

Embracing the Half-Body Crop

When there’s a bit more room to play with, such as on a website’s about page or a contact section, the half-body crop comes into its own. This style allows for a bit more narrative to be told through your attire and gestures. It’s perfect for shots where you’re engaging in an activity—maybe positioned at a desk, interacting with your work environment, or captured in a moment of thought.

Social media managers often favor this crop for its versatility: it’s ideal for adding text overlays or graphics later on. These images do wonders on blog posts, presentations, and in marketing materials, offering a balance of personality and professionalism that draws viewers in and keeps them interested.

Portrait of a smiling actress

Full Body Shots and Lifestyle Imagery

While full body photos are essential in contexts like dating websites or for actors and models, they are selectively useful in personal branding. However, when done right, they can offer a peek into your lifestyle, making your personal brand relatable and real. Think of a shot capturing you walking with a coffee in hand or heading to a yoga class—these images suggest a backstory, inviting your audience to know more about your day-to-day life.

Additionally, environmental photos can play a key role here. For professionals like interior designers or hair stylists, showcasing the environment, like a beautifully designed room or a chic salon, can speak volumes about their expertise and style.

 

 

Conclusion

Choosing the right crop for your personal branding photos isn’t just about adhering to photography norms—it’s about understanding the story you want to tell. Whether it’s the close intimacy of a tight crop, the narrative flexibility of a half-body shot, or the lifestyle glimpse offered by a full-body image, each has its place in your personal branding toolkit.

As you prepare for your next photoshoot, consider these options and think about how they align with the message you want to convey. Remember, in the digital age, your photo is often your first handshake, your first opportunity to make an impression. Make it count!

Ready to capture your essence and elevate your personal brand? Let’s connect and create images that not only reflect but amplify your professional identity. Be unforgettable – Secure your headshot session today.

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Meet The Author

High school senior girl with a bob haircut, wearing a light purple and gold dress, posing with her hand on her chest at Marie Feutrier's professional portrait studio in Gilbert, AZ, for her glamor senior photo.
 Marie Feutrier, a French transplant in Gilbert, AZ, masterfully captures personalities through her lens. With an accent as charming as her photos, she doesn’t just take your picture, she tells your story, one click at a time.

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